Every marketing objective is unique. At Unicorn Marketing the project size and scope are tailored to fit the client's needs. All the way from an audit to ongoing Virtual CMO services, we've got your marketing needs covered. The list below is a starting point for the initiatives, training and services we can custom fit to your specific situation and objectives.
Access to over 20 years of marketing education and experience delivering results across a wide range of industries. Our virtual CMO services allow clients to get the strategic planning and team coaching offered by a high level marketer, at a fraction of the cost. In partnership with the leadership team, the Virtual CMO guides the marketing team in planning and implementating a strategy the delivers return on both investement and effort.
Are you using the right tactics? Are you insourcing and outsourcing the best mix of services? Are your implementations streamlined and synergistic? Do you have process and measurement in place to keep things moving and let you know if they're working? A Marketing Audit will examine your current plans, tools, tactics, budget, team, etc. to develop a holistic set of recommendations to improve results, increase productivity, and take your business to the next level.
Integrated Marketing Plan
Unicorn Marketing collaborates with you to develop a customized and fully integrated marketing plan. Your current situation, previous results and goals for the future, combined with marketing best practices, are the inputs. The output is a tailored plan that will leverage available resources and deliver growth. Armed with an integrated plan, your marketing team can laser focus it's energy and funds while ensuring the ability to pivot as needed, based on a solid strategic framework.
Coaching & Training
Are you getting the most out of your agency partners? Teach your team how to maximize the results from your agencies. What they learn in a day will reap rewards for years to come. At Unicorn Marketing, we have extensive experience getting results from agencies. This is the foundation of our Agency Management Training Programs.
As a company grows, the needs of it's marketing team evolve. With Customized Coaching Programs, employers benefit from the advancement of marketing skills, tailored to specific objectives and tactics. Combining these with the employees' experience in your industry and company will ensure success.
Does your junior account staff have the mindset needed to surprise and delight your clients every day? Teach them how to think like a client. What they’ll learn in a day will keep your clients happy for years to come.
If you're suffering from 'integration fatigue' Unicorn Marketing can help. Analog 'mass' planners looking for a digital upgrade? Or 'interactives' focusing on features rather than benefits? Our Digital Strategy Training Programs will help your team deliver strategic, fully integrated solutions to your clients every time, all the time.